Assignment 5: Viral Advertising

Viral advertising is a marketing technique to increase in the brand awareness or to achieve other marketing objectives through self-replicating viral processes. This kind of advertising can be word-of-mouth (WOM) delivered or enhanced by the network effects of the Internet.
In fact, this WOM or Buzzword is created through systematic and organized effort to encourage people to talk positively about a specific product and to recommand its usage to others from the same surrounding.
However, I think that all of us have already experienced this. For example, when I see an ad about cosmetic product, I start talking about it to my friends and try to get some feedback about the product. Right after this, I go to the shop and I buy it. Therefore, after trying it, I start on talking about it in a positive way to all people who surrounds me and I start giving them advice about its use so that they can buy and then try it.