Analysis of Beneton's ad:

We can analyse Beneton's ad based on the four consumers' characteristics as follow:

• Behaviorgraphics: the company has conducted a study about its targeted audience and has therefore, noticed that young people are the ones who are attracted by such products. From that we can say, that we have analyzed the audience' attitudes toward a specific product.
• Psycographics: it is mainly about the consumers' behaviour, values, objectives, and way of being. These charctericts are thus, the ones that allow us to manke a psychological analyses of our audience. For that, Beneton has made a research to know more about people's attitudes and actions when selecting their best product, trying it, buying it, and advising others to consume it. therefore, this is how can the company studies the psychological behaviour of the consumer.
• Demographics: this aspect includes all what it is related to gender, age, salary, and ethnic background of people. From that, we can conclude that the categories of consumers that are targeted in this ad are young people from about 15 to 30 years old. Also, it targets both males and females from any races. However, only people from moderate to upper class are targeted in this ad.
• Geodemographics: consists of targetting people, especially teenagers, from a certain geographic area since they may share the same lifestyle, values, and attitudes in most cases.

Assignment3: Link to my video

http://www.youtube.com/watch?v=oUbkiQhwWVQ

Video about Guess Ads

Analysis of the Video (Guess Ads)

Guess is a brand that can be considered as sophisticated since its product can be afforded by upper class people. As you can notice, I classified those ads in a thematical order; from black and white ads to coloured ones. From these, we can see that most of the black and white ads wants us to think of the 60's since women are dressed in a very sophisticated way and have old hairdressing which may refer that the ads target people up to 30 years old. However, coloured ads are more designed for jeans, and new style clothes as a purpose to target young audience.