Analysis of the Video (Guess Ads)

Guess is a brand that can be considered as sophisticated since its product can be afforded by upper class people. As you can notice, I classified those ads in a thematical order; from black and white ads to coloured ones. From these, we can see that most of the black and white ads wants us to think of the 60's since women are dressed in a very sophisticated way and have old hairdressing which may refer that the ads target people up to 30 years old. However, coloured ads are more designed for jeans, and new style clothes as a purpose to target young audience.