Boots'Analysis:

This advertisement is about Boots, which is a British Pharmacy chain that uses emotional appeal to deliver its messages. An emotional appeal is "related to an individual’s psychological and social needs for purchasing certain products and services". Many consumers are emotionally motivated or driven to make certain purchases. Emotional appeal includes personal and social aspects.

• Personal Appeal:
  Some personal emotions that can drive individuals to purchase products which is in this case realted to safety, humor, joy, happiness, and sentiment.
  
• Social Appeal:
  Social factors cause people to make purchases and include such aspects as recognition, respect, involvement, affiliation, rejection, acceptance, status and approval. This case deal more with involvement.
  

In this ad, we can first visualize people from different ages, genders, and occupations looking through out the window and showing a kind of annoyance and sadeness. In fact, those people are looking at the sky as they were expecting something to happen . At the same time, we can listen to slow music that perfectly matches with the actions and facial expression of each one of the actors. Suddenly, when the sun comes out from behind the clouds people run fastly from their homes and work to catch it and to profit from each single sunny moments since it is well-known that summer in England is considered as an unpredictable season. In fact, to illustrate how people are busy, dynamic, and more active, the music becomes faster.
However, as the sun goes down, people stop doing their activities, all of them look at the sky, and we can notice that their facial expression changes to disappointment. The music slows down again to illustrates the return to the boring routine.
To conclude, Boot's chain targets British people from all social and educational classes to incite them to consult the Sunshop agency to provide them with all the necessary information about the weather and especially some sun care advice.